The ‘Foodscapes’ are created in Carl’s London studio where they are built on top of a large purpose built triangular table top. The scenes are photographed in layers from foreground to background and sky as the process is very time consuming and so the food quickly wilts under the lights. Each element is then put together in post production to achieve the final image.
“ Although I’m very hands on with my work, I do use model makers and food stylists to help me create the sets. I tend to start with a drawing which I sketch out in order to get the composition worked out, this acts as a blue print for the team to work to.”
Once the drawing is agreed upon, Carl then works out what each part of the scene will be made from, and working with his food stylist they together determine the best ingredients to work with in order to achieve his aims.
“I tend to draw a very conventional landscape using classic compositional techniques as I need to fool the viewer into thinking it is a real scene at first glance, it is the realisation that the scene is in fact made of food that brings a smile that brings a smile to the viewer, and for me that’s the best part”
Having worked for many years as a photographer bringing ideas to life for advertising agencies Carl became very experienced in lighting, and especially the recreation of natural looking light using a combination of tungsten and flash lighting equipment
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